From 2017 to 2024, the global matcha market is projected to increase at a CAGR of 9.25% from its 2018 valuation of USD 9.25 billion. Initial perceptions about matcha tea were that it was fundamental to Japanese culture. The market is anticipated to experience growth during the forecast period as a result of rising health consciousness and consumer knowledge of the product’s health benefits.
Matcha tea, which is primarily produced in Japan from premium shade-grown tea leaves, is available in the powdered form and has a vivid, green hue. Buddhist monks, samurai warriors, and the Japanese populace were the main consumers of the dish, which had its origins in Tang-era China. The product’s widespread appeal is motivated by its excellent health advantages.
The product can shield users from the damaging effects of UV radiation thanks to its anti-oxidant content, which also helps it avoid a number of chronic ailments. A number of cancers, including those of the brain, bladder, prostate, and cervix, can be avoided by using the antioxidants in the substance known as EGCG (epigallocatechin gallate). As a result, angiogenesis and metastasis are controlled by preventing the growth of cancerous cells.
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In 2016, 56.2% of global revenue came from the classic grade, which was the largest matcha market segment. From 2017 to 2025, the market is anticipated to grow at a consistent rate of 7.9%. Over the forecast period, the segment is anticipated to be the dominant segment.
Insights into Applications
Regular tea, other drinks, foods, and personal care products all use matcha. Regular tea accounted for more than 56% of the market’s sales globally in 2016, making it the matcha market’s largest application segment. A maximum intake of the product’s nutrient-rich components is ensured when consumed as ordinary tea. The use of the product in normal tea has increased due to rising purchasing power and the influence of Japanese custom.
Information by Region
Since green tea is so widely consumed in China and Japan, the Asia Pacific area had the largest regional market in 2016. About 64% of the industry’s global revenue was generated in the Asia Pacific. The Asia Pacific region’s concentration of product industries was primarily influenced by ancient traditions connected to tea in China and Japan. In addition, a result of rising health consciousness, markets could potentially arise in nations like Australia, Singapore, and India.
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- North America
- The U.S.
- Asia Pacific
- Latin America
- Middle East and Africa